Public relations and envrionemntal crisis management

Course: Public relations and envrionemntal crisis management
Course Number:
Time:
Prerequisites: Elective
Credits: ECTS 2
Room:
Day:
Component(s):
Map: Map

COURSE OUTLINE

  1. GENERAL
SCHOOL Faculty of Agriculture and Forestry
DEPARTMENT Department of Forestry and Management of the Environment and Natural Resources
LEVEL OF STUDIES LEVEL 7
COURSE CODE   SEMESTER Spring (4th)
COURSE TITLE PUBLIC RELATIONS AND ENVIRONMENTAL CRISIS MANAGEMENT
TEACHING ACTIVITIES
in case the ECTS Credits are distributed in distinct parts of the course e.g. lectures, labs etc. If the ECTS Credits are awarded to a course as a whole, then please note down the teaching hours per week and the corresponding ECTS Credits.		 TEACHING HOURS PER WEEK ECTS CREDITS
Theory 2
Laboratory exercises 1
Total 2
Add lines if necessary. The teaching organization and methods used are described in the point 4.
COURSE TYPE

Background, General Knowledge, Scientific Area, Skill Development

 General Knowledge
PREREQUISITES:

 

 No
TEACHING & EXAMINATION LANGUAGE: Greek
COURSE OFFERED TO ERASMUS STUDENTS: No
URL COURSE: http://eclass.duth.gr/eclass/courses/OPE02105/
  1. LEARNING OUTCOMES
Learning Outcomes
Please describe the learning outcomes of the course: Knowledge, skills and abilities acquired after the successful completion of the course.
The course presents the theory and application of Public Relations in enterprises and organizations. Emphasis is placed on topics that are useful in daily and work life. At the end of the course, students will have become familiar with the organization of Public Relations, the process of holding special events as well as the communication in the management of environmental crises.

After having attended this course, students are expected to:

·        Know the process and the components of communication

·        Know the differences between communication forms and how to use them accordingly

·        Know the difference between Public Relations and other forms of communication

·        Design suitable programs of Public Relations and Environmental Crisis Management

·        Organize press conferences and special events

·        Design programs of Environmental Crisis Management
General Skills
Taking into account the general skills that the graduate must have acquired (as they are listed in the Diploma Supplement and are listed below), which of them is intended (for the course)?
Search, analysis and synthesis of data and information, using the necessary technologies

Adaptation to new situations

Decision making

Autonomous work

Teamwork

Working in an international environment

Working in an interdisciplinary environment

Production of new research ideas

 Project design and management

Equity and Inclusion

Respect for the natural environment

Sustainability

Demonstration of social, professional and moral responsibility and sensitivity to gender issues

Critical thinking

Promoting free, creative and inductive thinking
Search, analysis and synthesis of data and information, using the necessary technologies

Autonomous work

Critical thinking

Production of new research ideas
  1. COURSE CONTENT
1.      Purpose and Nature of Public Relations. Historical review

2.      Public Relations, Marketing and Advertisement.  The work of public relations executives

3.      Communication. Mass communication. The process of Communication

4.      Barriers to Communication. Communication in enterprises and organizations

5.      Media and Mass Communication. Public Opinion formers

6.      Authority and leadership. Charisma and charismatic leader

7.      Practical aspects of Public Relations. Public Relations Executive. Offices of Public Relations Advisors

8.      Public Relations Program

9.      Press release. Composition, presentation and filing

10.   Press conference

11.   Employee and partner magazine

12.   Communication through letters. Information brochures

13.   Environmental Crisis Management. Case studies
  1. LEARNING & TEACHING METHODS – EVALUATION
TEACHING METHOD
Face to face, Distance learning, etc.		 Face to face
USE OF INFORMATION & COMMUNICATIONS TECHNOLOGY (ICT)
Use of ICT in Teaching, in Laboratory Education, in Communication with students		 Use of ICT in Teaching and Laboratory Education (all lectures are supported by PowerPoint presentations and some by Videos)

Electronic communication with students via e-mail or e-class
TEACHING ORGANIZATION

The way and methods of teaching are described in detail.

Lectures, Seminars, Laboratory Exercise, Field Exercise, Bibliographic research & analysis, Tutoring, Internship (Placement), Clinical Exercise, Art Workshop, Interactive learning, Study visits, Study / creation, project, creation, project. Etc.

 

The student study hours for each learning activity are listed as well as the non-guided study hours so that the total workload at the semester level corresponds to the ECTS standards.
Activity Workload/semester
Lectures 39
Paper with literature sources 4
Independent studying 7
Total 50
Student Evaluation

Description of the evaluation process

 

Assessment Language, Assessment Methods, Formative or Concluding, Multiple Choice Test, Short Answer Questions, Essay Development Questions, Problem Solving, Written Assignment, Essay / Report, Oral Exam, Public Presentation, Laboratory Report, Clinical examination of a patient, Artistic interpretation, Other/Others

 

Explicitly defined assessment criteria and if and where are accessible to students are mentioned.

 •             Final written exam (in Greek) with completion questions

•             Individual paper (grade x 0.2) and written exam (grade x 0.8).

•             Students with verified dyslexia problems are examined orally instead of sitting for the written exam; this requires that the Department administration is prior informed.

•             After exams, the exam topics are displayed on the instructor’s announcement board so that students can estimate their grade. The final grades are announced on the Departments’ electronic platform.

Students are able to see their examination sheet and assess the grading as well as the comments on the sheet.

 

 
  1. SUGGESTED BIBLIOGRAPHY
1.      Magnisalis Κ., 1992. Public relations: Communication function for everyone. Athens: INTERBOOKS.

2.      Magnisalis Κ., 2001. The public relations of the journalist. Athens: INTERBOOKS.

3.      Magnisalis Κ., 2002. Theory and technique of relations with the public. 10th Edition. Athens: INTERBOOKS.

4.      Panigirakis G. (2001) Modern Administrative of Public Relations. Eug. Benou Pubications.

5.      Panigirakis, G., 2016. Communication and public relations – Case studies. [e-book] Athens: Hellenic Academic Libraries Association. Available at: http://hdl.handle.net/11419/6412\

6.      Piperopoulos, G., 2007. I communicate therefore I exist. Leadership – Communication – Public Relations. 9th Edition. Thessaloniki: Piperopoulos Publications.

7.      Wilcox, Ault & Agee, (1998) Public relations – Strategies and techniques, Athens: Hellene Publications.

 

 

 

 

 

ANNEX OF THE COURSE OUTLINE

 

Alternative ways of examining a course in emergency situations

 

Teacher (full name): Georgios Tsantopoulos
Contact details: tsantopo@fmenr.duth.gr
Supervisors: (1)
Evaluation methods: (2) Written exam through the on-line learning platform e-class/ Supervision through Microsoft Teams
Implementation Instructions: (3) Exams will be held according to the exam program which will be announced by the Departments’ secretariat.

Students must log into the webpage of the course on e-class and then go to section “Exercises” and from there to the field “Exams” of this course.

Each student must answer 20 questions. Each question is graded with 1 point.

The exam duration is 8 minutes.

In order to supervise the exam, a link to Microsoft Teams will be sent to students via e-class.

During exams, Microsoft Teams must remain open while students’ microphone and camera must remain activated. It should be noted that participants’ audio and video will not be recorded. Identity check will be performed in the beginning and/or in random moments by requiring from students to exhibit their academic identities and present themselves on camera.

The link to the exams will be sent to the institutional accounts through e-class of students who have selected the course and are informed about the terms concerning distance learning.

 

  • To be completed with YES or NO
  • Note down the evaluation methods used by the teacher, e.g.
  • written assignment or/and exercises
  • written or oral examination with distance learning methods, provided that the integrity and reliability of the examination are ensured.
  • In the Implementation Instructions section, the teacher notes down clear instructions to the students:

α) in case of written assignment and / or exercises: the deadline (e.g. the last week of the semester), the means of submitting them to the teacher, the grading system, the participation of the assignment in the final grade and every other detail that should be mentioned.

β) in case of oral examination with distance learning methods: the instructions for conducting the examination (e.g. in groups of X people), the way of pronouncing topics, the applications to be used, the necessary technical means for the implementation of the examination (microphone, camera, word processor, internet connection, communication platform), the way the hyperlink is sent, the duration of the exam, the grading system, the participation of the exam in the final grade, the ways in which the inviolability and reliability of the exam is ensured and every other detail that should be mentioned.

γ) in case of written examination with distance learning methods: the instructions for assigning the topics, the way of submitting the answers, the duration of the exam, the grading system, the participation of the exam in the final grade, the ways in which the integrity and reliability of the exam is ensured and every other detail that should be mentioned.

There should be an attached list with the Student Registration Numbers only of the beneficiaries to participate in the examination.